Special Learning Event with Dr. David Halpern
Harnessing the Power of the "Nudge"
Ottawa, Ontario
May 6, 2014 | 7:30 a.m. to 9:00 a.m. (EDT) | English
How can we craft policies and programs that will encourage people to make better choices, particularly in times of fiscal restraint, when organizations are struggling to "do more with less?" The key to this perennial challenge, according to Dr. David Halpern, is to find – and harness – the most effective ways to influence behaviour.
Dr. Halpern's innovative Behavioural Insights Team External link uses an understanding of human motivation and self-interest, gleaned from academic research in behavioural economics and psychology, to create cost-efficient incentives. Their work in the United Kingdom tackles issues ranging from unemployment to crime to nutrition, and it has led to some impressive improvements: they achieved a 15 percentage point increase in income tax payment rates, for example, simply by altering the wording of related forms.
Public service leaders will not want to miss this opportunity to hear from a world-renowned pioneer in applying the power of the "nudge." Come discover the exciting potential of this approach to turn small changes into dramatic results.
Speaker:
Dr. David Halpern, Director, UK Behavioural Insights Team
Location:
Canada School of Public Service, Collaboration Lounge, Académie-De-La-Salle, 373 Sussex Drive (second entrance on Guigues Avenue), Ottawa, Ontario or via webcast
Date and Time:
May 6, 2014 | 7:30 a.m. to 9:00 a.m. (EDT)
Audience:
This learning event is designed for deputy ministers, assistant deputy ministers and executives.
Information:
Marie-Claude Juneau
Event Coordinator
613-762-3523
- Date modified:
