Having a clear idea of who you are writing to, and why you are writing to them, is key to effective business writing. This online self-paced course looks at how to properly identify your target audience and adapt the tone of your message to suit the reader and the business purpose. Participants will explore a number of topics, including how to write effectively for the three most common purposes in business writing: to inform, to respond and to persuade.
- identifying target audiences
- understanding the main purposes of business writing
- adapting the tone of a message to suit various audiences and purposes