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Canada School of Public Service
Learning catalogue
Job aids

Communications Delivery Checklist (TRN1-J22)

Description

This job aid presents a checklist of key considerations for assessing the impact of communications plans and strategies.

Published: April 18, 2016
Type: Job aid

Download as PDF (80 KB)

Communications Delivery Checklist

Implement the strategy or plan and assess its impacts on target audiences so as to identify components that require improvement.

Criteria

Is the strategy within budget and on schedule?
Did the strategy receive all of the appropriate approvals?
Did the strategy or plan produce the intended communications activities?
Is the message reaching all of the intended target audiences?
Did the strategy or plan communicate the objectives it was intended to address?
Is the strategy having the desired audience impact?
Does the target audience buy into the message?
Are there components of the strategy that are more or less effective?
Are there new tactics that should be added to the strategy?
Should more or fewer resources be directed toward a particular target audience or geographic area?
Has the public environment evolved in such a way that the strategy needs adjusting?

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Download as PDF (80 KB)

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Date modified:: 2022-12-12

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