Name, pronouns, timelines, job, and location
Think about their logistic needs, accommodation requirements, psychological safety, social needs. |
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Relationship with service
What relationship do they have with the services? Do they know about the services? Are they new to them? |
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Barriers
Why might they not engage with the services? |
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Frustrations or concerns
If they already engage with your services, what are the negatives they experience? |
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Relevant content
What specific content would this person be interested in? |
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Overview
Write a couple of paragraphs about who this person is to get into the mind of the persona. |
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Quotes or attitudes
What would they say? What are their beliefs and attitudes? |
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Underlying motivations or goals.
What drives them? Why do they have those needs? |
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Opportunities
What specific opportunities are there for this persona? |
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Primary actions
What do we want them to do first? (This helps create focus.) |
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Service use behaviour
Which services do they use? |
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| Where do they access those services? |
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| How do they access those services? |
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Key needs
What do they primarily need from the services? |
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