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Engaging with Canadians Through Social Media


With millions of Canadians active on social media, it has become an essential communications tool for the Government of Canada. How does the public service capture attention and share important and timely information with Canadians? Join the social media managers behind some of the most popular accounts for tips and best practices on attracting and engaging audiences.


  • Kirk Sullivan, Captain, Assistant Canadian Forces Public Affairs Attaché, Embassy of Canada to the United States | @CAFinUS
  • Véronik Mainville, Manager, Media Services, Parks Canada | @ParksCanada
  • Alex Newman, Social Media Manager (acting) - COVID19 Operations, Health Canada and the Public Health Agency of Canada | @GovCanHealth


  • Vanessa Vermette, Director General, Communications and Engagement, Canada School of Public Service | @School_GC

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