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Communications Community: How to Engage with Canadians Through Social Media


Social media is an essential communications tool for the Government of Canada. Not only can we share information with Canadians, but we can also interact virtually with them. How does the government capture the attention of Canadians and engage with them on different platforms like Twitter and Facebook?

Join us to discover new tips and best practices for engaging with your audiences and tracking your social media metrics.


  • Anna Nicolle, Senior Advisor, National Defence
  • Kevin Parent, Project Officer, Public Information and Health Communications, Ottawa Public Health
  • Tina Grznar, Web and Social Media Manager, Communications Branch, Library and Archives Canada
  • Eric Leclair, Manager, Communications and Community Engagement, Public information and Health Communications, Ottawa Public Health


Melanie Sullivan, Executive Director, Communications Community Office, Privy Council Office

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