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Speaker : Meaghan Ferrigno

Chief Data and Analytics Officer, Destination Canada

Meaghan Ferrigno is Destination Canada's Chief Data and Analytics Officer (CDAO), a role which positions Destination Canada as an Insight Driven Organization, curating industry data to optimize both supply and demand-side decisions.

She leads Destination Canada's data strategy to help maximize the competitiveness and resilience of the Canadian tourism sector, making good information and analysis broadly available to tourism partners, businesses, local communities and government.

From her past roles, Meaghan brings an exceptional range of expertise in data-enabled competitive strategies and business agility. She is a certified CPA, CMA who holds an MBA in Management Technology from SFU's Beedie School of Business as well as PMP and agile designations.

One of her most important and current priorities at Destination Canada is to build and rollout the Canadian Tourism Data Collective, in partnership with Statistics Canada, other major data providers, and many industry businesses. This national platform will harness the power of tourism data, to generate a source of long-term collaborative advantage, drive innovation for Canada's hosting economy, empowering decision-makers across public and private sectors.

Meaghan joined as the Crown corporation's CDAO in August of 2021.

Participating in: Leveraging data to increase accessibility and advancement in services

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