Language selection


Preparing for What Comes Next in Social Media Engagement


The COVID-19 pandemic has had a profound impact on digital communications, ranging from the challenges of misinformation to the introduction of new avenues for engaging in, shaping, and contributing to global conversations. The pandemic has also accelerated the shift to digital-by-default communications in the Government of Canada (GC) and in how information is exchanged between the federal government and Canadians.

This event offers a revealing behind-the-scenes look at how GC social media teams have been working together to coordinate, plan, and publish clear, consistent, and timely information since the very first days of the COVID-19 pandemic.

Learn more about the current social media environment, how to differentiate between fact and fiction, and how to use best practices and lessons learned to prepare for what comes next in social media engagement.


  • Eric Delichy, Social Media Manager - COVID19 Operations, Health Canada
  • Christine Innes, Social Media Strategist, Digital Communications, Canadian Institutes of Health Research
  • Mathieu-Gilles Lanciault, Senior communications advisor, Digital Strategy Team (Team Lead - Social Media), Indigenous Services Canada
  • Matthew Topic, Assistant Director, Social Media and Care, Immigration, Refugees and Citizenship Canada
  • Jimena Guild, Manager, PM Social Media and Visual Communications, Privy Council Office


Brenna Maher, Director, Digital Communications Coordination Unit, Privy Council Office

Date modified: