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Learning catalogue
Job aids

Communications Evaluation Checklist (TRN1-J23)

Description

This job aid presents a checklist of evaluation criteria for measuring the post-program effectiveness of a communications strategy.

Published: April 18, 2016
Type: Job aid

Download as PDF (80 KB)

Communications Evaluation Checklist

Carry out a post-program evaluation of the effectiveness of the communications strategy so as to demonstrate its contribution to the organization's objectives and document lessons learned.

Criteria

Was the strategy completed within budget and on schedule?
Did the strategy or plan produce the intended communications activities?
Did the message reach the intended audience?
Did the public buy into the message?
Did the strategy or plan communicate the intended objectives?
Did the strategy achieve the desired audience impact?
Did the strategy or plan address the requirements of the organization?
Was the impact or effectiveness of the strategy documented?
Were there "lessons learned" that could be applied to future strategies?
Were the results of the evaluation made available in time to be useful?
Did the results of the strategy justify the cost of the program?
Did we determine how the strategy could be improved?
Did the evaluation identify areas for improvement and make recommendations?
Were the results of the evaluation added to the organization's public environment analysis database?

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Download as PDF (80 KB)

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Date modified:: 2022-12-12

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